Green 300: Greening Your Real Estate Business
Course Objective: The overall goals of the Green 300: Greening Your Real Estate Business course are to:
- Plan and implement strategies and tactics for building a green real estate business Adapt your core real estate business skills to list and market green properties and represent green sellers and buyers
- Upon completion of two of the three required courses and successfully passing the exam for each, you will have achieved GREEN candidate status, a one-year period during which you must fulfill the educational and experiential requirements to earn NAR's Green Designation awarded by the Green REsource Council.
300.1 The Green Scene
- Survey your market area—how green are awareness levels, homes, businesses, community organizations, and your competitors?
- Adapt core real estate skills to serve the green market
- Adapt market approaches based on client or customer values and priorities
300.2 Your Green Real Estate Business
- Establish a market presence and position as a green real estate professional Advocate for greening the MLS
- Use the green designation in marketing
- Identify action steps for developing a green real estate business plan Green your real estate business skills
300.3 Working with Buyers
- Adapt your core real estate skills to work with green buyer-clients through all phases of the transaction
- Gain strategies for finding green homes
- Help buyers see the green potential in an existing home
- Inform buyer-clients about financing options for green home purchase and improvement and assist in finding lenders
300.4 Working with Sellers
- Develop a green listing kit and presentation
- Suggest ways for greening a home to prepare it for sale
- Make timely, informed, and objective disclosures
- Understand appraisal and pricing approaches for homes with green features
- Market green home features and benefits
Course Credits: The second of three required courses for the NAR's Green Designation.
- Counts as one REBAC elective course to be applied towards the ABR® Designation
- Counts for 16 credits toward the CRS Designation
- Counts as credit toward the RSPS Certification
